Presented last week at the Search Insider Summit – great event with a lot of learnings. Everyone seems to be talking about the increased richness and personalization of search, and how it intersects with personal passions and the new social media environment, and what that means for traditional search marketing. Some roundtable notes can be found here: http://www.mediapost.com/blogs/raw/?p=2159.
My presentation focused on “context” as the organizing principle for search innovation. The future of search is about context. The era of one-size-fits-all search engines – a “search box and ten blue links” – is over. Gone are the days that a keyword search returns the same 10 results for every person, whenever and wherever they run the same query. Tomorrow’s search will be personalized, tailored for location, tailored for context, even for the weather! My presentation: